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  • Pink Camel

The Ultimate Guide to Brand Design

Updated: Apr 9, 2023

Brand design
Logo designing

Design is one of the most integral aspects of a company’s branding process. Entailing a ton of strategic features, brand design helps a company sculpt a distinctive identity in its respective industry while attempting to establish an emotional connection with the target audience.

The brand design process entails significant time, energy, focus, and creativity to ensure that your company is heading on the right direction to get the desired results. It isn’t easy to get your brand design right in the first go, but hiring a creative agency in Dubai can most certainly increase your chances of doing so.

Without further ado, let’s take a dive into what brand design is and how a good brand design strategy can be beneficial for a company.

What is Brand Design?

Brand design is a highly integral piece of the marketing puzzle. It comprises the name, logo, tagline, and other symbolic elements and expressions that give your brand its distinctive identity. Brand design holds an incredibly important position in the overall brand strategy of a company that gives it a major edge in a competitive market.

Here are some elements of brand design that make a brand exclusive and unique:

· Logo

· Tagline

· Website

· Social media pages

· Marketing collaterals, such as brochures and leaflets

· E-mail Signature

· Business Card

· Uniform for the staff

· Hoardings and Billboards

· Packaging

· Labels

· Design templates

It is important to note that even though the above-mentioned elements make up a major portion of brand design, this concept isn’t just confined to this. In fact, brand design extends to all the facets that play a role in creating and establishing a certain ‘identity’ of a company.

The Importance of Brand Design

Brand design is important for any business to achieve its objectives. Here is how effective brand design can help a company.

Competitive Advantage

Having a uniquely-designed brand, followed by well-thought-out and well-executed strategies, is guaranteed to give your company distinctive image in the market amidst tough competition. From an attractive logo to a catchy tagline, vividly-printed marketing collaterals to eye-catching packaging design, all the different brand design factors play an important role in giving your brand a competitive advantage.

Lasting Impression

With a well-aligned and aesthetic brand design and strategy, a brand can create a lasting impression on its audience. It may be the eye-catching color scheme, catchy tagline or some other recall factor that leads to the instant registration of the brand in the minds of the audience. Even the smallest aspect is vital for effective brand design.

Emotional Connect

Brand design aims to establish a certain image and build a certain personality of a brand in the market via creating an emotional connection between a brand and its audience. A successful brand design strategy will connect with the audience on an emotional level, instantly occupying their minds and hearts.

Brand Recognition

A good brand design instantly registers in the minds of consumers – from the very first audio or visual – creating a long-lasting impact. In fact, many consumers can just recognize a brand through its color scheme or logo design, which is what every brand desires to achieve!

Brand Design Process

Brand design is a two-way process that includes a client and a creative agency who are equally involved in sharing responsibilities to achieve the desired results. The client needs to provide an agency with all the necessary information and details that are required to initiate and successfully complete the design process. The creative agency works to provide its client with well-thought-out and rigorously planned solutions to all their creative problems.

Here’s what a typical brand design process entails:


The first step is to create a framework of the brand design process. It begins with a client getting a creative agency on-board and providing them with a design brief. Once the agency has all the required information, they will begin chalking out a plan and timeframe for presenting the client with deliverables, such as the logo, tagline, business cards, leaflets, brochures, packaging design, etc. This step should be executed through the optimal utilization of resources and budget given by the company. Here at Pink Camel, we ensure that your brand design strategy aligns with the overall personality of your brand by offering the most effective and budget-friendly solutions to all your creative problems.

Conducting Competitive Research

Every good creative agency acknowledges the importance of well-executed research. The agency will conduct primary and secondary research of all the competitors of a brand to understand their design approach, strategy, and ideologies. So when a brand presents and communicates their brand design to the market, consumers, and other stakeholders, they will have an edge over them.

Creative Thinking

There are many brands in the market with distinct logos, taglines, etc. However, not all these brands are guaranteed to create an impact on the audience. Many of them lack originality and creativity, which leads them to fail at conveying the brand message to the audience, creating little to no impact. A creative agency helps come up with out-of-the-box ideas, groundbreaking strategies, and unique design concepts that will effectively reach your target audience.

Developing Written and Visual Content

Once the creative agency has created relevant strategies and design concepts, the team will brainstorm ideas for developing written and visual content for all your marketing collaterals. Whether it’s for your website, social media, pamphlets, or packaging, written and visual content can set the tone for your brand. So you need to keep your creative agency in check to ensure that the content they develop is consistent with the brand image you want to provide to your target audience.

By hiring Pink Camel as your creative agency in Dubai, we ensure to provide you with premium-quality written and visual content that will fall exactly in line with your company’s mission, vision, values, and personality.

The Bottom Line

Since brand design is an incredibly important aspect of setting any company on the path to success, Pink Camel ensure to provide only the best creative services in the UAE. If you are searching for a creative agency in Dubai for brand design, we offer creative branding and design services, ranging from the design and creation of logos to taglines, and even labels and packaging. Moreover, we also offer high-quality printing services for all marketing collaterals to create a lasting impact.

Contact us: or call us on 0097158 522 6268

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